Sales Software Built for Field Teams
Use one platform to run your field sales CRM, track rep activity, automate follow-ups, and optimize routes. Built for FMCG and beverage teams that need practical sales software, not generic tools.
Trusted by leading FMCG teams
Sales CRM Software for High-Performing Field Teams
Core sales software features for planning routes, tracking activity, and managing accounts across FMCG and beverage sales operations
Intelligent Route Planning
IPA, our AI route planner, builds optimised multi-stop days that respect your territory rules, visit priorities, and break windows. Frees up 8-10 hours per rep per week.
AI Briefs and Connection Insights
Daily AI briefs of what needs attention. Per-connection AI summaries that pull together order history, last visit, and overdue follow-ups before you walk in.
Sales Tracking & Pipeline
Kanban pipeline so you see what closes this week. Sales orders push to Xero as invoices or to Unleashed as warehouse orders.
Mobile-First for Field Sales
Update deals from the parking lot. Mobile app with offline access so reps keep working even out of signal, then sync when they're back.
Inventory Management
Set reorder points per SKU. Get low-stock and stockout alerts the moment thresholds are crossed, before reps promise what you can't ship.
Visit Reminders & Follow-Ups
Reminders for upcoming visits and overdue accounts. Follow-up scheduling baked into the calendar so nothing slips through the cracks.
Field Sales Software Features That Help Reps Execute
Explore our sales software features including route planning, account tracking, and workflow automation for field teams.
Build lasting relationships
Track every interaction, note, and opportunity. Know exactly who to reach out to and when they're most likely to buy.
Own your schedule
Optimize routes, batch similar activities, and never double-book. Spend less time planning and more time selling.
Real-time performance insights
Monitor team activity, conversion rates, and revenue goals in one place. Spot trends early and coach reps to hit their numbers.
Visual pipeline management
See every deal at a glance. Drag and drop to move opportunities through stages and never lose track of what needs attention.
AI briefs and connection insights
Daily AI brief of what needs attention. Per-connection AI summaries pull together order history, last visit, and overdue follow-ups before you walk in.
Connect everything you already use
Seamlessly integrate with your existing CRM, email, calendar, and productivity tools. Keep your workflow intact while gaining powerful field sales capabilities.
Close deals from anywhere
Full CRM power in your pocket. Update deals, log visits, and access customer history, even offline.
Capture leads at events
Scan badges, take notes, and schedule follow-ups instantly. Turn event contacts into customers before competitors even get home.
Know who to call next
AI analyzes buying patterns and engagement to surface your hottest leads. Focus on prospects ready to buy, not cold calls.
Insights that drive action
See which products are trending, which territories are underperforming, and get AI coaching on what to do next.
Plan smarter, sell more
AI schedules your day based on deal value, location, and buying cycles. Hit more qualified meetings with less windshield time.
Cut drive time by 30%
Smart routing considers traffic, customer preferences, and order priorities. Visit more customers per day while reducing fuel costs and stress.
Integrate with the tools that run your business
Connect Lemmonade with Xero for accounting and Unleashed for inventory and warehouse. Your field sales team and back office work from the same data, no double entry.
Got a trade show coming up? Meet Leady.
Leady is our free lead capture app for events, expos, and conventions. Custom questions, opportunity scoring, team leaderboards, and CSV export. No credit card, no catch.
- Capture leads on the floor in seconds
- Every rep sees the same shared event in real time
- Export to CSV the same day, or sync into Lemmonade (coming soon)
Simple, Transparent Pricing
Choose the plan that fits your team. All plans include core CRM features with flexible add-on modules.
Small Team
Built for small FMCG teams
1-3 users
- Full access to CRM and Sales modules
- AI Data Enrichment
- Intelligent Route Planning Agent (Co-Pilot)
- Interactive Customer and Prospect Map
- KPI Tracking Dashboard
- Lemmonade Mobile App (iOS and Android)
- Up to 3 team member seats
- Manager Dashboard - complete team oversight
- Team performance analytics & reporting
- Sales Order Tracking and Processing
- Priority support
- 14-day free trial
Growing Team
For larger teams ready to scale
4+ users
- Everything in Small Team
- Unlimited team member seats
- Onboarding Assistance
- Team Training Sessions
- Highest Priority Support
- Dedicated Account Manager
Powerful Add-On Modules
Extend your workspace with specialized modules. Available on all plans.
Advanced Sales
Unlimited IPA planner solves and advanced analytics
Logistics
Route optimization and delivery management
Integrations
Extended API access and third-party connectors
Production
Manufacturing workflows and BOM management
Small Team plan includes a 14-day free trial. · Cancel anytime.
Frequently Asked Questions
Common questions about sales software, field sales CRM, and practical onboarding
Ready to Upgrade Your Sales CRM Software?
See how Lemmonade helps field teams plan routes, track sales activity, and manage accounts. Start with pricing and onboarding details.
14-day free trial included
Compare sales software pricing or learn how it works for FMCG field teams.