The Smart CRM for FMCG Field Sales

The complete CRM and route planner built for field reps and FMCG teams. Manage accounts, plan optimal routes, and build better relationships with your customers.

Lemmonade Dashboard

Everything You Need to Scale Your FMCG Business

Powerful features designed specifically for beverage distributors, coffee roasters, and FMCG wholesalers

Intelligent Route Planning

Visit 40% more customers daily. Cut fuel costs by half. Get there faster with AI routing that learns your territory.

Smart Contact Management

Know every buyer's preferences, order history, and best visit times. Close deals faster with complete customer intelligence.

Sales Pipeline & Orders

See which deals close this week. Track inventory in real-time. Never miss a reorder or lose a sale to stockouts.

Mobile-First for Field Sales

Update deals from the parking lot. Access full CRM offline. Your entire business in your pocket, always synced.

Inventory Management

Prevent stockouts before they happen. Auto-reorder at perfect timing. Turn inventory faster with smart alerts.

Industry-Specific Tools

Plan promotions that actually work. Execute perfect store visits. Tools built by beverage industry veterans.

Route Planning & Territory Management for Sales Reps

Explore our intuitive CRM interface designed specifically for brewery and FMCG field sales teams

Build lasting relationships

Track every interaction, note, and opportunity. Know exactly who to reach out to and when they're most likely to buy.

Lemmonade connections dashboard showing organized contacts and companies

Own your schedule

Optimize routes, batch similar activities, and never double-book. Spend less time planning and more time selling.

Lemmonade planner interface showing daily, weekly, and monthly scheduling

Real-time performance insights

Monitor team activity, conversion rates, and revenue goals in one place. Spot trends early and coach reps to hit their numbers.

Lemmonade dashboard showing comprehensive business overview with analytics and metrics

Visual pipeline management

See every deal at a glance. Drag and drop to move opportunities through stages and never lose track of what needs attention.

Lemmonade pipeline management showing deals across different stages

Smart activity planner

Automatically prioritize high-value activities. Get AI-powered suggestions on who to call next and when to follow up.

Lemmonade smart planner with AI-powered activity suggestions

Connect everything you already use

Seamlessly integrate with your existing CRM, email, calendar, and productivity tools. Keep your workflow intact while gaining powerful field sales capabilities.

Lemmonade integrations showing connections to popular business tools

Close deals from anywhere

Full CRM power in your pocket. Update deals, log visits, and access customer history—even offline.

Capture leads at events

Scan badges, take notes, and schedule follow-ups instantly. Turn event contacts into customers before competitors even get home.

Leady AI event management interface showing organized events and scheduling

Know who to call next

AI analyzes buying patterns and engagement to surface your hottest leads. Focus on prospects ready to buy, not cold calls.

Leady AI connections dashboard showing smart relationship management

Insights that drive action

See which products are trending, which territories are underperforming, and get AI coaching on what to do next.

Leady AI dashboard showing intelligent insights and analytics

Plan smarter, sell more

AI schedules your day based on deal value, location, and buying cycles. Hit more qualified meetings with less windshield time.

Leady AI planner showing smart scheduling and productivity features

Cut drive time by 30%

Smart routing considers traffic, customer preferences, and order priorities. Visit more customers per day while reducing fuel costs and stress.

Leady AI route optimization showing efficient path planning and fuel savings
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Integrate with your favorite tools

Connect seamlessly with popular platforms and services to enhance your workflow.

Simple, Transparent Pricing

Choose the plan that fits your needs. All plans include core CRM features with flexible add-on modules.

Basic

Perfect for individual sales reps

1 user

Coming Soon
  • Customer & account management
  • Order management
  • Inventory tracking
  • Mobile app access
  • Basic reporting
  • Email support
Most Popular

Pro

Advanced features for power users

1 user

Coming Soon
  • Everything in Basic
  • Advanced analytics & insights
  • Route optimization
  • Territory management
  • Custom workflows
  • Priority support
  • API access

Powerful Add-On Modules

Extend your workspace with specialized modules. Available on all plans.

Advanced Sales

Unlimited IPA planner solves and advanced analytics

Logistics

Route optimization and delivery management

Integrations

Extended API access and third-party connectors

Production

Manufacturing workflows and BOM management

All plans include a 30-day free trial. • Cancel anytime.

Frequently Asked Questions

Everything you need to know about field sales CRM for breweries and FMCG brands

Ready to Transform Your FMCG Business?

Be notified when Lemmonade launches. Get early access and exclusive updates.

Be first in line • Early access coming soon