Mobile CRM for FMCG Businesses
Manage retail, distributor, and wholesale accounts from your phone. AI-powered route planning, visual pipeline tracking, and instant lead capture at trade shows. Built for field sales teams selling consumer packaged goods.
Challenges Every FMCG Business Faces
We understand the unique challenges of running a fmcg business business
Inefficient Field Sales Routes
Sales reps wasting hours planning retail store visits. Driving between accounts in the wrong order, burning fuel, and missing opportunities to visit new retail locations in their territory.
Lost Leads From Trade Shows
Meeting buyers at retail trade shows and industry events, collecting business cards, then losing track of follow-ups once you're back in the office.
No Visibility Into Field Team Activity
Sales managers have no idea which retail accounts your team visited this week, what was discussed, or which wholesale opportunities are actually moving forward.
Spreadsheet Chaos
Tracking retail relationships, distributor accounts, and wholesale orders across multiple Excel files. No way to see pipeline value, forecast SKU orders, or identify your best opportunities.
New Product Launch Coordination
New SKUs and seasonal products require precise timing. Your field team needs to know production schedules, which retailers to prioritize, and when to start pre-selling limited runs.
Complex Multi-Channel Distribution
Managing relationships with distributors, big-box retailers, AND independent shops. Keeping track of who carries what products, pricing tiers, and territory agreements without losing your mind.
Built Specifically for FMCG Businesses
Features designed around your unique business model and challenges
Mobile-First CRM for Field Sales Reps
Full Lemmonade access from your phone. Add new retail accounts while standing in their store, update notes after a buyer meeting, check tomorrow's route from your car. No laptop required. Offline mode keeps working even in warehouses with no signal.
AI Route Planner (IPA - Intelligent Planning Assistant)
Stop wasting time on Google Maps. Our AI automatically plans optimal routes to visit retail stores, distributor meetings, and wholesale accounts. Set your work hours, territory radius, and time per visit—IPA handles the rest. Rearrange stops with drag-and-drop, block out holidays, and share daily routes with your team.
Visual Wholesale Pipeline
See every sales opportunity on a kanban board: New Lead → Qualified → Sampling → Negotiating → Closed. Drag retail accounts through stages, score each opportunity 1-5, and track estimated order value. Filter by product category, territory, or assigned rep.
Event Lead Capture That Actually Works
At a retail trade show or industry event? Tap 'Add Contact' on your phone, snap a photo of their business card, add voice notes about the conversation, and set a follow-up reminder—all in 30 seconds. No more lost business cards or forgotten buyer leads.
Multi-Contact Account Management
Track the buyer, category manager, and store owner for each retail account. See complete relationship history: who met with whom, when they last ordered, what products they're currently stocking. @mention your sales director in notes when you need backup on a big account.
Product Launch Coordination
Link your product calendar to retail accounts. When your new SKU is ready, the system shows which stores historically buy new products, who to prioritize, and what their usual order size is. Set customer-specific pricing for different retail tiers.
Real-Time Sales Dashboard for Managers
See what your field sales team is actually doing. Track rep activity, conversion rates from lead to account, pipeline value by territory, and which reps are performing best. Compare this quarter to last year's performance. All updating in real-time as reps log visits from their phones.
Works With Your Existing Systems
Already tracking accounts in Excel or using ERP software? Import your retail list and distributor accounts via CSV. Integrate with Xero or QuickBooks for order data. Export reports back to Excel for sales meetings. We fit into your workflow, not the other way around.
“Our field sales reps used to spend hours every week planning retail routes. Now IPA does it in 30 seconds. We're visiting 40% more accounts per month and our wholesale pipeline has never been clearer.”
Ready to Transform Your FMCG Business?
Be notified when Lemmonade launches for fmcg businesses. Get early access and exclusive updates.
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