Built specifically for FMCG Businesses

Sales Software for FMCG Field Teams

Manage retail, distributor, and wholesale accounts in one platform. Track sales activity, automate follow-ups, and optimize routes with practical field sales CRM workflows.

Why FMCG Field Teams Outgrow Generic CRMs

We understand the unique challenges of running a fmcg business business

Territory Routes That Burn Time and Fuel

Sales reps wasting hours planning retail store visits. Driving between accounts in the wrong order, burning fuel, and missing opportunities to visit new retail locations in their territory.

Trade Show Leads That Never Get Followed Up

Meeting buyers at retail trade shows and industry events, collecting business cards, then losing track of follow-ups once you're back in the office.

Zero Visibility Into Store-Level Activity

Sales managers have no idea which retail accounts your team visited this week, what was discussed, or which wholesale opportunities are actually moving forward.

SKU Lists and Buyer Contacts in Scattered Files

Tracking retail relationships, distributor accounts, and wholesale orders across multiple Excel files. No way to see pipeline value, forecast SKU orders, or identify your best opportunities.

New SKU Launches Without Retail Coordination

New SKUs and seasonal products require precise timing. Your field team needs to know production schedules, which retailers to prioritize, and when to start pre-selling limited runs.

Managing Big-Box, Indie, and Distributor Channels

Managing relationships with distributors, big-box retailers, AND independent shops. Keeping track of who carries what products, pricing tiers, and territory agreements without losing your mind.

8-10hrs

Freed Per Rep Per Week on Admin Tasks*

*Based on industry modelling

3 Channels

Distributors, Big-Box and Indies in One Pipeline

SKU-Level

Order History on Every Account

Field Sales Execution, Not Desktop Busywork

Features designed around your unique business model and challenges

Mobile Sales CRM for Field Reps

Full Lemmonade access from your phone. Add new accounts in store, update notes after buyer meetings, and check routes from your car. Offline mode keeps reps moving even without signal.

Cadence-Aware Route Planning (IPA)

Stop wasting time on Google Maps. Our AI automatically plans optimal routes to visit retail stores, distributor meetings, and wholesale accounts. Set your work hours, territory radius, and time per visit, and IPA handles the rest. Rearrange stops with drag-and-drop, block out holidays, and share daily routes with your team.

Visual Wholesale Pipeline

Track every opportunity from new lead to closed account. Score opportunities, monitor expected value, and filter by territory or rep for clear sales tracking across your team.

Event Lead Capture That Actually Works

At a retail trade show or industry event? Tap 'Add Contact' on your phone, snap a photo of their business card, add voice notes about the conversation, and set a follow-up reminder, all in 30 seconds. No more lost business cards or forgotten buyer leads.

Multi-Contact Account Management

Track the buyer, category manager, and store owner for each retail account. See complete relationship history: who met with whom, when they last ordered, what products they're currently stocking. @mention your sales director in notes when you need backup on a big account.

Order History That Helps You Sell

See exactly who ordered what and when. Filter your full order history by SKU to find which retailers repeat-bought your last release before you launch the next product. AI-generated connection summaries pull together order history, last visit, and overdue follow-ups so your field team walks in already knowing the account.

Real-Time Sales Dashboard for Managers

See what field reps are doing in real time. Track activity, conversion rates, and territory pipeline so managers can coach performance and prioritize the right accounts.

Works With Your Existing Systems

Already tracking accounts in Excel or using ERP software? Import your retail list and distributor accounts via CSV. Integrate with Xero for order data. Export reports back to Excel for sales meetings. We fit into your workflow, not the other way around.

Common questions. Straight answers.

Lemmonade is sales software purpose-built for FMCG field teams. It includes cadence-aware route planning for retail store visits, a visual wholesale pipeline, event lead capture for trade shows, and offline mobile access. Based on industry modelling, reps can free 8-10 hours per week on admin.

IPA, Lemmonade's Intelligent Planning Algorithm, automatically plans optimal routes to visit retail stores, distributors, and wholesale accounts. Set your territory, schedule, and time per visit. IPA handles the rest. Rearrange stops with drag-and-drop and share routes with your team.

Yes. Manage relationships with distributors, big-box retailers, and independent shops from one platform. Track who carries what products, pricing tiers, and territory agreements. Use the visual pipeline to see every opportunity across all channels.

Yes. Lemmonade works fully offline. Add retail accounts, update notes, log store visits, and capture orders even without signal. Everything syncs automatically when you reconnect.

Lemmonade's Small Team plan is $99.99 per seat per month for 1-3 users, which includes full CRM, AI route planning, data enrichment, and priority support. A 14-day free trial is available. Growing teams of 4+ users get custom pricing with dedicated account management.

Ready to transform your fmcg business sales?

Get in touch to learn how Lemmonade can help your fmcg business field sales team.