Looking for a Bowimi alternative built in Australia?
Bowimi is a UK field sales platform with a strong prospecting engine. Lemmonade is an Australian field sales CRM that runs the whole job, from the route to the visit to the order to the Xero invoice, online or offline.
Australian company · Published pricing · AI in every seat
Pick Lemmonade if
You want one platform for the whole field job: IPA-planned routes, visits and orders that work fully offline, pricing with your trading terms and GST, invoices in Xero, and onboarding done with you.
Pick Bowimi if
Daily prospect discovery is your single biggest need. Bowimi's Prospecting AI recommends new venues matching your target profile every day, and it's an established UK platform.
The honest take
Both are field sales tools for drinks and FMCG brands. The real difference is scope and home ground: Lemmonade is Australian and runs the whole job, from the route to the Xero invoice; Bowimi leans into prospecting and activity capture.
Side by side. What each platform covers.
| Feature | Lemmonade | Bowimi |
|---|---|---|
| Field sales CRM for drinks & FMCG | ||
| Route planning | Plans the whole week around visit cadence and who's at risk | Time-optimised stop ordering for a route |
| Prospecting | Scouting map across AU, NZ and the UK | Prospecting AI: daily automated recommendations |
| Orders in the field | Priced with trading terms and GST on device | Transfer orders to distributors |
| Accounting | Two-way Xero: orders become invoices, status flows back | Orders sync to Xero |
| Works offline | Full app: visits, orders and CRM queue offline | Surveys only |
| AI included on every seatLemmonade: daily brief, account summaries, suggested actions | Plan inclusion not published | |
| Published pricing | $99.99/seat/month, everything included | Not published, demo-led |
| Free unlimited data imports | Charged per record | |
| Free event lead capture app | Leady, free forever | No event lead capture app |
| Home groundLemmonade Pty Ltd, ABN 87 676 483 088 | Australian company | UK company (Bath, England) |
Comparison reflects information published on bowimi.com at the time of writing (July 2026). Check their site for current details.
From the bar to Xero
The visit isn't done until the invoice is.
Plenty of field sales tools capture the activity and hand the order off to another system to finish. Lemmonade runs the whole motion: line items priced with your trading terms and GST on the rep's phone, sent as the order, landing in Xero as an invoice before the van leaves the car park.
One platform from the route to the money means no re-keying, no end-of-day spreadsheet, and a finance team that trusts what the field sends.
Offline first
No signal is normal here.
Australian territory runs go through basement cellars, regional highways and coldrooms. Lemmonade treats no-signal as the default, not an edge case: the whole app keeps working, visits and orders queue on the device, and everything replays in order the moment you're back in range.
Reps don't change how they work when the bars disappear, and managers still get the full picture at the end of the day.
AI in every seat
AI included, not an add-on.
Every Lemmonade seat gets the AI: a daily brief before the day starts, a summary on every account, and suggested follow-ups with a confidence score. It's part of the one published per-seat price, not a premium tier.
The point isn't AI for its own sake. It's that the admin around selling, the recaps, the reminders, the who-needs-attention triage, does itself.
Your visit to Maple & Co Grocers is overdue, they're 31 days quiet on a fortnightly cycle, so start there. BWS Bridge Rd ordered weekly for 8 months and has gone silent for 3 weeks, worth a call before you head out. Two reorders are due in Richmond, and The Copper Tap is ready for a first visit.
Common questions. Straight answers.
See both, then decide
Get in touch and we'll walk through Lemmonade with your accounts, your products and your routes. If it's not the right fit for your team, we'll tell you.