Looking at Breww for your brewery's sales team?
Breww is brewery management software: production, stock, duty and distribution, with sales and CRM features inside. Lemmonade is a field sales CRM first. If the question is how your reps plan routes, log visits and take orders on the road, that's the whole job we're built for.
Field-sales-first · Works offline · AI in every seat
Pick Lemmonade if
Your reps live on the road and you want field sales done properly: IPA-planned routes, offline visits and orders, AI on every seat, and onboarding done with you. Works for breweries and every other beverage or FMCG category.
Pick Breww if
You want one system to run brewery operations end to end: production, stock, duty returns and distribution, with sales features included. Breww prices on production volume with unlimited users and supports Australian excise.
The honest take
They overlap less than you'd think. Breww is brewery operations software with a CRM inside; Lemmonade is a field sales CRM that runs orders through to the invoice. Some producers will run one of each.
Side by side. Different centres of gravity.
| Feature | Lemmonade | Breww |
|---|---|---|
| Built for field sales first | CRM module inside brewery software | |
| Beyond breweries | Distilleries, wineries, coffee, FMCG | Primarily breweries |
| Route planning | IPA route planning included on every seat | Paid add-on, US$19.99/user/month |
| Works offline | Full app: visits, orders and CRM queue offline | None advertised |
| Rep-facing mobile app | iOS and Android field app | App focused on scanning and deliveries; web for the rest |
| Orders in the field | Priced with trading terms and GST on device | Fast order input, price books, credit limits |
| AI | Daily brief, summaries, suggested actions | Sales forecasting with machine learning |
| Integrations | Two-way Xero; CRM imports; Unleashed and Ordermentum on the way | Xero, QuickBooks, Sage and more |
| Production, stock and excise duty | ||
| Pricing model | $99.99/seat/month, everything included | By production volume, unlimited users |
| Free event lead capture app | Leady, free forever | None |
Comparison reflects information published on breww.com at the time of writing (July 2026). Check their site for current details.
Sales first
The rep's day is the whole product.
Operations suites are built around the brewery: batches, stock, duty. Sales features live inside that world. Lemmonade starts from the opposite end: the rep's Tuesday. Which venues, in what order, with what history, and what needs attention before you walk in.
IPA plans the routes around visit cadence and who's at risk, the phone carries the day, and managers see coverage and pipeline without chasing anyone.
No re-keying
From the bar to Xero before you're back in the van.
Orders are priced on the rep's phone with your trading terms and GST, sent on the spot, and land in Xero as invoices. No re-keying, no end-of-week catch-up, and finance sees the field in real time.
It works the same with no signal: orders queue on the device and sync the moment you're back in range.
Switching
We bring your book across.
Imports are free, unlimited and AI-mapped, and we run them with you. Customers, contacts, products and history come across from CSV exports, deduped on the way in.
Onboarding is done with you, not left to you: workspace set up, pricing configured, team trained. Most teams are selling from Lemmonade within days.
Common questions. Straight answers.
Built for the field, priced per seat
Get in touch and we'll walk through Lemmonade with your venues, your products and your reps. If Breww's ops suite is what you actually need, we'll say so.