Feature · Route planning

Cadence-aware route optimisationfor field sales.

Lemmonade plans the week with the Intelligent Planning Algorithm, the IPA (yes, we know). It builds multi-day sales routes around visit cadence, priority and who is at risk, not just driving distance, and the solve runs on the device so it works with no signal.

Review Routes in Lemmonade: a week of sales routes on the map with stops listed per rep, ready to drag and reorder

Most route software optimises the wrong thing.

Route optimisers built for deliveries answer one question: what is the shortest path through a fixed list of stops? Field sales has a harder question first. Which accounts should be in the plan at all this week? The answer lives in your CRM, not on the map: who is due on their cadence, who is a priority, and who has gone quiet.

Distance is not the goal

The shortest route through the wrong venues is still a wasted day. Kilometres saved mean nothing if the account that was slipping never got a visit.

A week is not a trip

Single-run planners treat every day as day one. Real patches run on fortnightly and monthly cadences, and this week's plan only makes sense in the context of last week's.

Plans meet reality

A venue calls, a delivery slips, a visit runs long. A plan you cannot review, reorder and re-solve on the spot stops being followed by Tuesday.

How IPA plans the week.

IPA is a solver working from your account book. It reads what matters, builds the week, shows you everything, and hands each rep a day that survives the field.

  1. 1

    It reads the book, not just the map

    Visit cadence, account priority and at-risk status come first. IPA decides who belongs in the week before it thinks about the driving.

  2. 2

    It builds the whole week

    A multi-day plan across the date range you choose, spread around each account's cadence, your break windows and any constraints you set, with ETAs, drive time and an efficiency score per day.

  3. 3

    You review before anything is saved

    Review Routes shows every stop and every rep. Drag to reorder, move stops between days or reps, then Re-Solve to re-optimise around your calls. Unassigned stops are surfaced, not silently dropped.

  4. 4

    It runs in the field, offline

    The solve happens on the device. The day's route card, visit logging and orders keep working with no signal, and the plan can be pinned to Google Calendar.

An IPA solve in Lemmonade: the day's stops with ETAs beside the optimised route on the map, with suggested venues alongside

What makes it different.

Multi-day, not one trip

IPA plans the week as one problem: today's route makes sense because of what is planned Thursday. Single-run tools cannot see past the current trip.

Cadence-aware, not distance-only

Who is due, who is a priority and who is at risk drive the plan. Driving distance is optimised after the right stops are chosen, not instead of choosing them.

Solves on the device

Replanning does not need a server or a signal. A rep on a country run can reshuffle the afternoon from the front seat, offline.

The whole team in one pass

Review Routes covers every rep's week in a single view, with unassigned stops surfaced and an efficiency score per day, so a manager signs off in minutes.

Managers plan the team's week in minutes.

Reps get a day that starts itself: stops in order, ETAs, the reason for each visit. Managers get the part reps never see. The whole team's week solved at once, reviewed on one screen, and re-solved when the week changes.
  • Every rep's routes reviewed in one pass
  • Unassigned stops surfaced before the week starts
  • Efficiency score, drive time and ETAs per day
  • Drag to reorder, then Re-Solve around your changes
  • Plans pinned to Google Calendar
This week · 14 visitsSolved by IPA
Mon
3
visits
Tue
4
visits
Wed
2
visits
Thu
3
visits
Fri
2
visits
Planned around cadence, priority and risk. 0 unassigned.
8–10 hrs

Freed per rep, every week.*

110+

More productive visits per rep, per year.*

*Based on industry modelling

Offline

Planner, route card and orders work with no signal.

The route is step one.

Route planning gets the rep to the right door. The rest of Lemmonade takes over from there: the visit is logged against its objectives, the order is priced with that account's trading terms and GST on the device, and the confirmed order pushes to Xero as the invoice before the rep is back in the van.
  • Visit logging with objectives at every stop
  • Line-item orders on mobile, offline included
  • Priced with trading terms and GST per line
  • Pushed to Xero as the invoice
  • Order email to your accounts team

Common questions. Straight answers.

See your patch planned by IPA.

Book a 30-minute walkthrough and we will plan a real week with you, on your accounts and your patch. Guided setup, per-seat pricing, no surprises.

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